"It's a bold strategy, Cotton, let's see if it pays off for 'em."
The DIVERGENT SERIES films are already three deep, and the fourth and final planned chapter is taking a different route to get in front of audiences. After the first one, DIVERGENT, came out to an inviting haul (though pretty pedestrian in terms of summer blockbusters) of 288 million, Lionsgate looked to have a hit on its hands. But every subsequent film has sputtered at the box-office dramatically (the most recent, ALLEGIANT, earned a paltry 179 million), forcing producers to make the embarrassing decision of shifting the finale to television screens.
Instead of just cutting their losses, the creative team is hoping that the move will reinvigorate the franchise, which at this point seems to be a pipe dream. You can blame waning interest in theatre going in general, but at the end of the day, audiences are going to need a good product, and DIVERGENT could never fill that role.
Adding to the fun is the fact that stars Shailene Woodley, Miles Teller, Naomi Watts, Zoë Kravitz and company will not be joining the foray on the small screen. Dead property walking. And even though the actual move is unprecedented, the writing has been on the wall since the onset. These movies are just not good, which is a shame because I do like Woodley and Teller.